This design project was created for the announcement of the Grand National Tour 2025 by Kendrick Lamar and SZA in Cologne and Frankfurt. The goal was to develop a visually striking and stylistically cohesive campaign that reflects both the identity of the artists and the atmosphere of the tour.

The design is a perfect example of a modern tour aesthetic that blends retro elements with contemporary design. It appeals to both a young, trend-conscious audience and longtime fans of the artists. By combining strong imagery, experimental typography, and striking colors, the design stands out from other concert announcements and creates a distinctive visual identity.