My design approach could be described as sharp, transparent, and plain-spoken. I want the outcome to be direct and honest, to serve its purpose, and get the message across in a straightforward manner.

I’m all for a simple, truthful, and type-centered design. I develop a creative methodology that moves from research and accumulation to condensation and abstraction. In our saturated times, my intention is to communicate messages that speak a universal language and appeal to a wider audience.